How to Create the Right Marketing Strategy?

| October 26, 2015

How to Create the Right Marketing Strategy?

It’s nearly impossible to run a business without a proper marketing strategy in place. Today, the commercial landscape is almost too crowded and the competition is very stiff. To stay ahead, you need to develop the right strategy and device ways to grab your customer’s attention.

It doesn’t matter whether your business is old and well established or new, the right marketing strategy will only benefit you. Consider the following tips to ensure that your marketing strategy is sound and would benefit your business.

Company Purpose

Determine who you are and what your purpose is before who start planning a marketing campaign. After all, how can you describe your business to your potential customers if you don’t know what you stand for in the first place? You need to ask yourself the following questions:

  • Why are you in business?
  • What is your main goal?
  • How does your product or service benefit the customers?
  • What are your ethics and values?

The answer to these questions would help you design the right mission statement or company purpose. That would be your guiding path through all the planning. It would ensure that you stay true to your business.

Consider the Customer

Now that you’ve determined who you are, you need to determine who your customer is. That’s not as easy as it looks on the surface. For example, if your target audience is primarily male and in their retirement ages, it’ll be very easy to fall prey to certain clichés and develop your campaign around that.

You might be better off trying to understand what really interests the audience at that age and how can you effectively convey that message. It always pays to do your research well before you start designing your campaign. You must take your time to truly understand your audience. Once you do that, you’ll be able to appeal to them well and promote your business properly.


They are a vital part of the equation too. Knowing your competitors is just as important as knowing yourself and your customers. By studying them, you can understand their strengths and weaknesses and design a marketing campaign accordingly. One of the best things to do in business is to study the competitors keenly. You’ll learn a lot and understand a lot from about your industry if you do.

Consider their weaknesses and figure out how you can eliminate those weaknesses from your business. Understand their strengths and think of how you can strengthen your own position accordingly.

Spread Your Reach

There are some business owners that focus their efforts on just one or two forms of marketing. It’s very important to spread your reach across different platforms and engage your customers in different ways. You can use the social networks, create your own blog, use PPC ads in Google, Bing, etc. Do everything you can to reach a wider audience.

Marketing is vital for your business. If you want to device the right strategy, you might need to help of a professional marketer. You can find one on the Hotfrog Canada’s Marketing page.