1. Not having a customer database
This is probably the number one mistake for many and it is crucial that you do not make it. When your visitors browse through your website, they give you the opportunity to capture their email addresses which let you communicate with them even after they have left your website. Ensure that you have the tools in place to do this so that you don’t miss out on valuable opportunities to nurture and convert a prospect.
2. Not having an email collection system for social media
You may be spending a considerable amount of time and effort on social media promotions for your business. However, if you don’t have an email collection system for popular social media networks like Facebook, Google+ and Twitter, you are making a mistake that is probably costing you quite a lot of money.
3. Not creating high-quality digital content to generate more leads online
Generating more leads is possible only when you create high-quality digital content for social media. Whether it is in the form of posts for Facebook or interesting ‘’tweets’’ for Twitter, it makes sense to spend money to create content that people will come for.
Whether you create the content yourself or hire an out-house agency to do it, it pays.
4. Not having an e-commerce web store
These days people lean towards the convenience of shopping online. Having the option for customers to buy or book over the internet is important no matter your product or service. Not only will you be giving your local customers a better shopping experience, but you also extend your market to potential customers outside of your geographic area (even from outside of Canada!)
5. Not asking for referrals
Never be too shy to ask for reviews or referrals. People trust word of mouth from existing customers. If you have long term clients, make sure you ask them for feedback that can be used as part of your marketing strategy to gain new clients.
Consider sending polite emails or surveys to existing clients to ask for a referral. Giving some value in return (like a discount voucher) will increase your chances of getting one. Your online network is a valuable asset and one that you should be taking advantage of.
6. Having a website that is not optimized
No we were wrong. This probably needs to be at the top of the list. This is the Higgs boson, the Rosetta Stone, the Big Bang, the most basic foundation of doing business online. There is no use having a website if it is no one is going to be able to see it.
Optimize your website so that it is visible enough on search engines. If you are not confident doing it yourself, consider investing in some professional help.