SEO is a very integral marketing strategy for any business owner. It brings in the much prized organic traffic, after all. However, SEO is a constantly evolving field and trying to keep up with the changes can sometimes be very difficult and exhausting. New changes in Google rules; the rising popularity of other search engines, etc, have changed the roles of SEO and you need to keep up if you want to find any success. Here’s a list of techniques you need to keep in mind for the upcoming year.
You Need to Look at Keywords Intently
Google says that about 70% of the search queries are acronyms that the search engine needs to intuitively connect with the right date. It does this by understanding the intent behind the query. This means that you need to change the way you research your keywords. You need to focus on user intent and be more specific with your keywords. Vague keywords have a habit of leaving you hanging, unable to truly take advantage of your marketing efforts. User specific keywords and the right content are absolutely vital if you want to garner the attention of your customers.
Content has Changed Too
New developments have changed the content as well. Google decides good content on the basis of several factors, including word count, the distribution of keywords, meta-tags, internal links, etc. Search engines want to give their users the best content possible and they do it through setting high standards in their ranking factor. The highest ranking factor appears to be relevant terms. Content duplication and other such tactics will only compromise your standing in the search rankings. It’s a good idea to invest some time and effort into the search engines.
Prioritizing User Experience
This is perhaps the most important things you need to focus on. From the design of your website to the content present on it, user experience will define just how high you rank on the SERPs. You need to ensure that your website is easy to load, has cross-platform compatibility, has properly structured content, and good internal linking. The idea is to ensure that anyone who visits your websites will have a good item there. They should be able to search for and access any information that they need easily; focusing on user experience is absolutely vital for 2016.
Link Building has Evolved Too
The link building strategy needs to change. You can no longer leave your links in forum comments, connect to low quality websites, or list your business in countless web directories without feeling the reprimands from Google. Now, just the number of external links isn’t enough. You need to focus on the quality of the links. You’ll rank high only if you’re cited on high authority websites.
These are the things you need to keep in mind for SEO in 2016. As a small business owner, this strategy is one of the most important you’ll implement. It pays to keep up with the times.
