5 Tips to Running a Successful Small Business Event

| June 10, 2015

5 Tips to Running a Successful Small Business Event

If you are planning a small business event, making it a success is all about taking care of the details. Whether it’s a conference, a trade show or an award function, following are 5 tips that will help you make it a success that everyone will remember.

1. Plan in Advance

You may have a year or a week to plan the event, but it pays to keep all the below things up and running to make sure it’s a success from the word go!

  • The first thing to do would be to find out who your target audience is going to be. After you decide this, everything, including the kind of content you are going to provide, the venue, the food, etc. can be decided on.
  • Have a list of all the things that need to be taken care of including refreshments, drinks, the program content, parking, etc.
  • Make sure that there’s a clear purpose for your small business event. Whether it is to raise awareness of a certain issue, networking or just to make money, having a clear purpose is all-important.

2. Paying for the Event

It’s important to finalise how you are going to pay for the event. Whether its advertising, sponsorships or ticket sales, thinking about the funding part right in the beginning will help. Here are things to do.

  • Have an expense budget.
  • Ask other companies and brands to participate in the event through a variety of in-kind donations. While some can pay for the food, a few can pay for parking facilities. The more you involve other companies, the more money you save.

3. The Attendees

The next thing you need to take care of is having people to actually attend. No event likes an empty room!

  • Having a detailed marketing plan will let your target audience know of your small business event.
  • Make sure that there are good reasons why people should show up at your event. Sit with your staff to come up with ideas as to why being seen at your event is a good thing.
  • Make sure that your target audience knows the benefits of attending your event. Don’t assume that it is self-obvious. Instead, make sure that it is written down in the invitations.

4. Have Good Help at Hand

To make your small business event a success, it is important that you have a good team. Delegate responsibilities but make sure that you follow-up constantly. After all, it’s your event and you are in charge! A good social media team to cover your event is a great idea. The coverage can start weeks ahead of D-Day.

5. Look the Part

You have one everything that needs to be done to make a success of your small business event. So on the day, make sure that you look the part. Wear your best suit or your best dress and ensure that you are comfortable in your own skin.

As long as you take care of the details, there is no reason why your event won’t be a successful one.