4 ways of goal-setting when you’re starting out

| September 4, 2015

4 ways of goal-setting when you’re starting out

Setting business goals is vital for your business. It gives you and your team a good roadmap to work with. Think of them as stopovers on the way to your primary goal, which is success. You can plan the route to every stopover and slowly make your way to the top. By setting goals, your entire plan becomes organized and clear.

However, there are certain ways to go about it successfully. Just randomly setting goals won’t work. Here are some points to note.

Plan for long-term as well as short-term goals

 The best strategy calls for good long-term as well as short-term goals. A great combination of these is just what you need to get your business going. Dividing goals into two kinds is important to keep the momentum up and going.

Short-term goals are milestones. They are achievable, visible goals that don’t take too long to reach. When you reach these targets, the success adds to your momentum and propels you forward.

Long-term goals ensure that you don’t lose sight of your intention and purpose for your business. It’s very easy to become engrossed in small targets and forget your way. These goals give a clear destination for your journey.

Don’t make obscure plans

 Being clear and precise is a great way to reach targets quickly. Being vague will only delay your progress and slow down your business’ growth. For example, if your long-term goal is to expand your customer base, you’re being vague.

Instead make your goals clear. Say that you want to expand your customer base by 10% and create a clear roadmap on how you intend to achieve that goal. Set milestones along the way to ensure that you’ll reach your target in a limited time-frame and keep your company’s momentum high.

Start Small 

There’s a reason why we always start out small and climb the ladder to reach targets. It’s easier and makes more sense to reach for the closest goal first. You might think that focusing on the smaller things in the beginning doesn’t make much sense but it gives you much needed momentum. With every goal you successfully reach, you’re revitalized and have the motivation to go forward.

Soon you’re reaching bigger goals, hitting more important targets along the way. You have more determination to tackle difficult tasks at this stage. If you focus on big targets in the beginning, thinking that it’s best to get them out of the way, you’ll stall momentum. You might face failure if you’re not ready.


Your business goals and targets should be known to people involved in your business, especially your team. You need to make sure that everyone who contributes to your venture, including your employees, partners, external stakeholders, etc, know and understand those goals.

You need to make sure that they understand and are willing to commit to the growth. By setting the right goals, you give your business and everyone involved, a clear direction. Eventually, this planning leads to success.