Twitter has been around for quite some time now. It was first developed as a platform for short-burst thoughts but it has become a lot more now. Businesses all over the world are using Twitter effectively to promote and market themselves.
With a user base of more than 300 million and counting, Twitter has a world of opportunities for small business marketing.
Here are 4 Twitter marketing tips that have been tried and tested for success.
1. ‘Retweet’ or ‘Favorite’ interesting content
Twitter uses hashtags to connect people to things they might be interested in and people they may love. When you ‘Favorite’ someone’s tweet, you will let him know that you like what he has to say. When you do this, you will find it easy to grow your Twitter following and also your interactions with real people.
When you retweet things on the platform, you are putting out interesting things for your followers. People appreciate it and some may even be motivated to ‘Follow’ you.
2. Tweet at least once a day
If you are using the platform as a marketing tool, it is important that you tweet at least once a day. Of course, you can tweet more than once, but make sure you have something interesting or important to say when you do. No one wants too many boring tweets on their page just for the heck of it so knowing your limit is a good idea.
If you are in an industry or you have a company that has an endless content source, it is a good idea to tweet several times a day. What this does is, it creates a space in your target audience’s mind. They will look forward to your tweets and this will again enhance your brand awareness.
3. Catch on to trends
When using Twitter for marketing your business, it is important that you know what is trending. It is easy to do so because Twitter tells you first-hand what is trending on it. Use the trends to find out if there’s anything that your business can benefit from and tweet your opinion about it.
This is a great way of integrating Twitter with your brand and having more people follow you in case your tweet becomes popular.
4. Interacting
Interacting is important and it is going to take your marketing campaign to a whole new different level.
You should know that many companies use Twitter as a part of their customer service. Customers use the company’s Twitter handle to put in a complaint which gets treated as a customer service issue.
Even if you are the owner of a small business, make sure that you interact with your followers. If an unhappy customer contacts you via the platform, reply and try to resolve the issue as soon as possible.
