A logo is a part of your business identity. In an increasingly crowded world, it’s the one thing that can make you stand out and grab attention. Naturally, it should be created carefully. If you market your business correctly, this logo will be your most identifiable feature. Most business gurus can’t emphasize enough on the importance of the logo/branding combination.
The trick is to make a logo that would stick. It should be symbol that would be imprinted on the minds of your potential customers. How can you achieve that? Consider the following points.
1. Personality
Consider the logo a spokesperson for your company. Naturally, it needs to have a personality that fits the image you’re trying to portray. If you’re a fashion company with high-end, elegant designs, you’re not going to use a teddy-bear with Comic-sans font as your logo. Always keep the personality you want to convey in mind when you think of a logo.
2. Trends
Trends are fluid and fleeting, they don’t really last long. If you design a logo with the current trends in mind, it’ll become outdated in a few years. Permanence is a vital part of your logo. It should be timeless and become strongly associated with your brand. Think of Nike’s Swoosh. The restrained tick mark was designed in 1971 and continues to be the company’s logo to date. A successful logo will stick so it’s better to choose substance over style in this case.
3. Flexibility
Consider just how many different ways your logo would be seen. It would be on the packaging f your products, on your website, on your marketing efforts, in videos, in black and white print, in colour print, etc. It should be versatile enough to look good in all shapes and sizes. A professional designer would instinctively know this and design a logo that looks good in different environments.
4. The Monochrome
Professionals almost always design a logo in black and white first. This allows them to see the logo’s structure and impact without embellishments. As we mentioned in the previous point, it would be displayed on different media at different times. Seeing the logo in monochrome allows a designer to see the logo’s impact in the most minimal setting. Colours can also be distracting to the designer, so the initial designers are almost always monochromatic.
5. Logotype and Logomark
A professional would know what these two mean. Most logos contain both. The logo type is the name of your company that appears on the logo. The logo mark is the design. Going back to the Nike example, the name Nike in its distinctive font is a logo type. The Nike Swoosh, on the other hand, is a logomark. When you start out, the logotype is essential. Only well established and famous brands can afford to de-brand and remove the logo type.
These are the things you need to keep in mind when you design logos. If you want to hire a good and reliable logo designer, start looking by browsing through the Hotfrog New Zealand’s Logo Design page. You’re sure to find someone that addresses your needs here.
