How to Get Corporate Gifting Right

| October 26, 2015

How to Get Corporate Gifting Right

The holiday season is just around the corner and it’s time to start thinking of the right gifts for the various people who have helped you over the year. While corporate gifting isn’t really mandatory, it does help establish a good, healthy relationship between you and the various people connected to your business. These people include your clients, your suppliers and associates, and your employees.

Now that you’ve determined that you’ll distribute corporate gifts, you might wonder how to go about it. Here are some tips:

Set Aside a Budget

Setting a budget is vital to ensure that you don’t overspend and the gifts to everyone in one category are of equal value. Corporate gifting doesn’t really need to be extravagant or expensive. People might appreciate smaller, more thoughtful gifts. Keeping this in mind, you need to set your budget.

For example, if you decide that you’ll spend $4,000 in corporate gifts this season, you can divide your spend accordingly. This will ensure that your expenditure doesn’t exceed the limit you set.

Decide How You Want to Spend and Where

Once you have decided how much you want to spend, it’s time to decide where you’ll spend it. That is, who do you want to spend the money on. For example, you can divide the $4,000 as show below:

  • Reserve $2,000 for your employees
  • Reserve $1,300 for your customers
  • Reserve $700 for your service providers and associates

This would allow you to plan your gift giving better. All you have to do is divide the amount by the number of people in every group and you have a set budget for every individual. So if you have about 20 employees in your company, you have the set budget of $100 for each one of them.  It’s a good idea to avoid any gifts that are too expensive as most people won’t appreciate it.

Choose the Right Gift

Here’s where things start to get a little sticky. How do you decide what is the right gift to give? You want to pick something that would fit your designated budget, suit anyone’s preferences, and not cause conflict. That’s a tall order. The first thing to understand here is that yes, you won’t be able to please everyone. Consider the following options:

  • Gift baskets with coffee samplers, chocolates, or something similar for your employees.
  • Pens, wallets, card cases, or even mugs with your company’s name and logo on it is a good idea for customers and service providers.

The advantage of giving things with your company’s logo on it to your customers and service providers is that it’s a form of passive advertising. When they use it, others will see it. It gives you better visibility. It’s a good idea to be cautious while giving gifts, especially to customers. You need to pick the right occasion like Christmas or New Year, or your motives will come into question.

If you want to hire a good and reliable corporate gifting supplier, start looking by browsing through the Hotfrog New Zealand’s Corporate Gifts page. You’re sure to find someone that addresses your needs here.