Many business owners feel that they can manage without a website – they are greatly mistaken. Unless you really don’t care about moving ahead in your field or providing excellent customer service, then maybe you don’t need a business website. But then, no one really wants to be in that particular category, do they now? The one thing to keep in mind is that it’s not really that expensive to build an effective website, so there should be no excuse to not getting one. Take a look at why a small business must have a website:
#1: It’s the base of your marketing efforts
We live in the age of the Internet, and most consumers begin their search for services and products online. If you don’t have a website, they aren’t going to find you- it’s as simple as that. And if you feel that people are still scouring the Yellow Pages and are going to find your listing there, you’re sadly mistaken; no one is looking there any longer. Sure, traditional marketing is important, but that has to work in tandem with online marketing and having a website is the base of online marketing.
#2: Customer Service
Today, customers look for convenience. They want quick responses from a company and excellent customer service. In this respect, having a website is a definite plus. Customers are able to get a number of their questions answered without actually calling you at all. You can have testimonials, and FAQ pages on your site as well as contact details and directions to your specific location. In addition, have “Contact Us” and enquiry forms they can use – this gives you the time to answer their queries, when you have some time.
#3: Cost to acquire customers is lower
It’s significantly cheaper to acquire customers via online avenues than via traditional marketing methods and having a website is the start.
#4: Integrated Marketing is effective
Keep in mind that customers aren’t linear in their purchasing- what this means is that they don’t just see your traditional print ads or even the ones online and decide they want to buy your product or service. They need multiple influence points before they actually purchase, and integrating marketing efforts across all channels is a good way to make an impact.
Though this is listed right at the end, it’s probably one of the most important reasons to have a website. Most of your competitors have one and if you don’t, it automatically keeps you out of the race. Very simply, being noticed as a business, is about being online.
Make an effort to locate a good Web Design and SEO company that will be able to understand how your business operates and provide you as site that is in-line with your business needs. For Web Design agencies in your area, look on the Hotfrog New Zealand’s Website Design page.