Today, you just can’t stay ahead in business without an online presence. Even local, brick and mortar businesses can’t stay ahead of the competition by establishing a solid online presence. However, there are millions of websites out there that are competing against each other for attention. Your customers will have hundreds of options available to them if they’re not satisfied with the experience they have on your website.
Before you start thinking of sophisticated techniques to attract people to your website or to increase visibility, you need to start thinking of the basics. There are some things that need to be rock solid when your customers visit your website. If the basics aren’t right, there’s no way you’ll be able to retain their attention long enough to make a sale. Consider the following points.
The first thing a visitor might notice is the speed of your website. It should load pretty quickly on all possible platforms, especially desktop and mobile. If your website isn’t quick enough to load, the visitors aren’t going to patiently wait until it has finished loading. It’s more likely that they’ll hit the back button and look elsewhere.
Needless to say, that’s not a good impression to have on your visitors. You need to make sure that your website is smooth to load. One way to avoid problems is to test it occasionally from the customer’s point of view.
The user experience is one of the most important aspects of your website. It should be easy to navigate and it should be organized. If your visitors have to jump through hoops to get to the information they want, they’ll get frustrated and leave your website. You need to make sure that your website is a breeze to use, that all sections are properly organized, the links are clickable, and the CTA is clearly visible. Naturally, the user experience should be smooth on all platforms, especially desktop, tablet, and mobile. If it’s not, you lose a lot of potential customers.
Make Sure Everything Works
You might not be aware of it, but broken links is a negative ranking factor. The Google and other search engine bots will check all links when they’re indexing the page. If they find broken links, it’ll affect your rankings on SERPs. As we mentioned before, it’s always a good idea to occasionally browse your website like a visitor would. You can check all aspects of it to ensure that it’s working well. When you’re browsing through your website, you should perform the following checks:
- Click on all the links and drop=down menus to ensure that everything is working well.
- Make sure that all descriptions and information is clear and precise.
- Check to see if a call to action is present in every page and is clearly visible.
- Make sure that your name, address, and telephone data is accurate.
By taking care of these fundamental things, you can be sure that your visitors will be less likely to move on to a competitor website.