The world of marketing and business changes and evolves constantly. Every day, there are new business trends that need to be taken into account and new techniques that can push you ahead of the competitors. In 2016, start early if you want to surge ahead and maintain customer interest. Here are some steps you can take to get the best results.
1. Start Publishing Beyond Your Blog
While it’s important to keep your blog up to date, it’s also a good idea to utilize different platforms to showcase your knowledge. Just focusing on your blog isn’t enough anymore. There are several places you can publish, including high authority websites. Writing articles on such platforms will ensure that you have great visibility. It’ll help you establish authority and draw more people back to your website.
You don’t need to stick to written content either. You can start publishing how-to videos and starting your own YouTube channel. This would get you the visibility that you need and help your rankings on the search engine as well.
2. Optimize Your Website
If you haven’t done this already, it’s time to get a move on. Google and other search engines have started to become more selective and stringent, users are much more discerning and won’t hesitate to look towards your competitors if there’s a slightly problem with their user experience.
To avoid this, you should start optimizing your website. You need to make sure that it loads well, has proper structure, and delivers all of the information that they need quickly. If you ensure that the user experience is good, you’ll be able to hold your customer’s attention for a while longer.
3. Focus on Mobile
Mobile search traffic has already surpassed desktop search traffic and it’ll continue to do so, especially with Siri, Cortana, and Google Now in play. Why would people type on the desktop when they can just ask their mobile phones to search? Mobile will also lead people to call your business often as well. They have a higher chance of converting to your business than anyone else.
Again, user experience is very important here. You should ensure that your website can handle audiences that use a smaller screen. You need to make sure that the call-to-action is clearly visible, the links are clickable, and your website loads quickly on mobile internet.
4. Diversifying Social Media
You already know that it’s important to engage customers on Facebook, Twitter, and LinkedIn, but are these the only platforms available to you? In 2016, it’s vital to work in other social media platforms as well. You should delve into networks like Instagram, Periscope, Snapchat, etc. Putting all your social media eggs in the Facebook basket doesn’t really make sense. You might find that the other platforms are much more effective for you.
These suggestions will help you keep up with the competition in 2016. If you start working on them early, you’ll benefit a lot from this.