How a Change in Marketing Strategy Changes Everything

| July 3, 2015

How a Change in Marketing Strategy Changes Everything

Your business is formed from an idea, an opportunity that you recognized and capitalized on. When you’re a small business owner, it is important to be passionate about your business and believe in it completely. However, there are times when what you had envisioned turns out to be something entirely different.

Upon times like this it’s easy to get discouraged about your business. The temptation to leave it and just move onto something else might be there. However, leaving a business isn’t as easy as quitting a job. Instead, a simple change in your marketing strategy can be the answer to your problems.

Think back on what you actually intended to do

What really motivated to start your business in the first place? What was that idea that had you seriously consider walking out on your previous job and going solo? How far has your current business deviated from that original vision?

If it has strayed too far away, maybe it is time to consider a change or a just a reinvention of what you already have.

Take a deep, close look at your business

Instead of just swimming in dissatisfaction, take a look into what is really bothering you about your business. Take a look at the marketing strategy or campaign you already have in place. Does it portray your small business like you had imagined it? Is it highlighting the ethics and culture that formed your company? Is it targeting the right kind of people?

If not, then it is time to reevaluate how you’re projecting your business to the audience. If your strategy is misguided, it is going to attract misguided customers. The best way to change how you feel about your business is by changing how it is perceived by others.

Look into what you’re offering

When you started out, apart from a vision or an idea, chances are you were also motivated by profit.

Often, small business owners add products or services that they’re not really convinced about just to get the additional revenue. Reflect on what you’re offering and how it stands against what you originally planned.

Does your product really provide your customers with the value that you want to give them? If not, no amount of reinvention is going to work. You need to start to work on a product or service offering that is more in line with your original ideas and expectations.

Consider rebranding

Rebranding changes not only how you customers look at your products and services, but also how you look at them yourself.

Overhaul you current branding and point it towards the idea that got you started in the first place.

You’ll find that a change in branding and packaging can bring a fresh new feel to your business and you might find your enthusiasm for your business venture once again.