Stars Might Matter More than Reviews

| January 14, 2016

Stars Might Matter More than Reviews

If you’ve browsed online and looked for a product, you might have seen a small bar of five stars, some highlighted yellow, others looking dull gray. These are the star ratings and they might just matter more than written online reviews. These ratings just give an introduction to how well the product was received by the customers but that introduction is enough, especially if potential customers don’t have the time or the inclination to read the written review associated with it.

What Are Stars?

The answer to the question is simple. If you’ve every purchased anything form websites like Takealot, you’ve probably seen the five star marking system. The well-received product has four to five stars, anything that does satisfy customers adequately would have 3, 2, or 1 stars.

These are convenient because it provides one piece of essential information, more people were satisfied with the product rated 4 to 5 than people dissatisfied. People are aware that not everyone would be satisfied with a particular product. They know better than to expect a product would be rated 4 to 5 stars in each and every review. However the average system shows them that if there are problems, not many people faced them.

How to Earn More Stars?

Now that you know just how important the star rating is, you might be looking for ways to increase it. The method of gaining more stars is the same as gaining more reviews. After all, these stars are registered with reviews on most websites. Here are some tips on gaining the star rating for you business:

  • Register

    You should register your business with websites that display star rating. We already mentioned, there are other shopping websites as well. You should register with Google and at Hotfrog. It would also be a good idea to register with and similar review sites that would allow you to garner reviews in public platforms.

It’s vital to register your business with online review websites because Google takes these websites into consideration when it displays its search results. You might rank in the top results if you have larger number of reviews.

  • Set Up Google Alert and Monitor Websites

    After you’re registered, you need to start monitoring the websites and the reviews you might get. For this purpose, you can set up a Google Alert. This tool lets you know whenever the name of your business is mentioned online. All you need to do is register your company name with the alert and you’ll get regular updates.

  • Encourage Customers to Review

    Encourage your customers to review. You can ask them to simply drop a line on the websites you registered with if they were satisfied with your services.

  • Always Respond

    When your customers review, you should respond. Whether it’s a good review or a bad one, it’s important to acknowledge it. If it’s a good review, simply thank them for the consideration. If it’s a bad review, offer help in every way you can.

If you follow these steps, you’ll be able to get star ratings and take your business to new heights.