Today, the market is such that even if you have what you consider to be a very unique and rare product, there might be competition out there. Chances are, if you’ve thought of a lucrative idea, someone else might have too. This means there you’ll have competition no matter what you do. In many cases, competition is a good thing. It pushes you to keep improving so that you can stay ahead of the competition.
While competition is good, they can also be a big hindrance in growth. One way to beat the competition is to continually provide better products and services. The other way to do it is to create a great brand identity. But creating a brand identity isn’t easy, so consider the following points to get some ideas.
Create a Solid Logo
Logos usually convey a very strong brand message. For example, the Nike swoosh is considered one of the most iconic logos in the business today. It conveys everything that Nike wants to convey to the audience. You need a logo to represent the brand that would communicate the message you want to send. However, this is not an easy thing to do. It can take several days, if not weeks to find a logo that just clicks.
Get The Logo Everywhere
After you’ve put in so much hard work and time to create the right logo, it’s time to show it off to everyone. It’s absolutely vital to get your logo on every platform you can find. You logo should experience a very high level of visibility. Even if your audience don’t consciously acknowledge it, their subconscious would register. This is a very subtle way of reinforcing your brand message.
Internal Brand Awareness
It’s very vital to build internal brand awareness amongst your employees. Your people should know what the brand stands for and what you want to convey to the audience. Make sure that your brand message resonates with everyone within your company. The brand building starts at home and translates to your customers through your employees.
Incorporate the Brand
In the previous point, we emphasized on building the brand inside your organization. When your employees are aware of the brand, they can communicate its message to the customers. It’s important to integrate the message of your brand in all aspects of your communications. You should add it to your newsletters, to your calls, and messages to the client. This ensures that along with being exposed to the logo often, the message of the brand is also regularly conveyed.
Adopt a Voice
What do you think your company would sound like? Should it sound classy, or should it should easy and casual? By determining your voice you’re simply adding to the overall effect and impact of your brand. For example, if your logo is restrained and clean, the messages are simple and factual, and the voice is casual but restrained. The customer before you would immediately get the impression that your company is stylish and mature.
That was deduced purely on the basis of exposure to your logo, the message, and the voice. You can use this to promote your brand to a variety of audience.