How to Appeal to the Gen Z Group of Customers

| January 15, 2016

How to Appeal to the Gen Z Group of Customers

Gen Z is a new term that refers to children born in the mid 1990s. Yes, they’re still very young, the oldest amongst them might just be teenagers or college students. However, they have considerable spending power, whether they’re spending their parent’s money or their own. If you own a business that’s targeted at this age-group, you need to keep up with the times.

That’s not exactly easy, especially if you’re someone who doesn’t keep up with the latest technology and trends. The Gen Z is very picky, one would say. They essentially have the world at their finger-tips. Like the millenials, or the 80s kids, they have higher expectations from businesses and won’t hesitate to demand it.

Focus on Quality

Indian businesses seem slow to catch up with the global trend here. There are several, very big corporations that are content to ignore their customer’s demand for high quality products. They think that they’ll sell the products regardless of the quality. That doesn’t work well with the millenials and it won’t work well with the Gen Z. With the power of the internet at their fingertips, this generation of customers is smarter and more circumspect.

They also know that they have a lot of options available to them. In fact, most Gen Z will, without question, seek out better quality products from international retailers if they have to. Companies that don’t start focusing on good quality now will only fail in the near future.

Social Causes and Responsibility

The Gen Z, like the millennials, is very aware of the social causes and will support a company that contributes to a cause. However, it’s not enough to just say that you support a cause, you need to show it. For example, if you support the cause of promoting education of underprivileged children, you need to show this to your Gen Z customers。

In fact, you can readily ask them to contribute, not just with money, but with time and effort through volunteering. You’ll be surprised to see just how many people turn up and contribute. The younger generation are often portrayed as self-involved and lethargic, but they’re actually more concerned about social causes than the older generation.

Service Matters

Like the quality of the product, the quality of the service matters too. If the customer has a problem with your product, they’re going to call you to ask for help. How you respond will dictate not only your future interaction with them but also their future opinion of your company. If the service is bad and you don’t respond appropriately enough, there might be a viral post in your future. No one is immune to this, even small businesses.

It’s vital to improve the standard of service and good quality of product so that customers can trust your company. If you don’t provide them with the appropriate response, they will post online and damage your reputation. And that would deter other millenials and Gen Z customers from purchasing your product because they always look at reviews.