Is your Email Marketing Campaign Failing?

| January 21, 2016

Is your Email Marketing Campaign Failing?

We live in the world of social media marketing, SEO, and other such sophisticated techniques. Some marketers have started to believe that email marketing has become obsolete. That’s not the case. In fact, email marketing offers more ROI than most other techniques out there. However, if you don’t do it well, you’re doomed to failure. Email marketing is a tricky thing to handle. You want to avoid your message being sent to the spam folder or being deleted.

If you want your email marketing campaign to be a success, you need to plan well. You also need to avoid the mistakes that many marketers tend to make. Here are a few of them.

Not Understanding Your Customers

Today, you have access to a considerable amount of information. With just a little bit of research and some dedication, you can understand your target audience and create the right campaign. If you don’t take the time to understand your audience, you won’t be able to communicate with them well. There are several tools and software available that will inform you about your customer’s preferences and choices. You just need to pay attention.

Not Paying Attention to the Subject Lines

If you don’t make your subject line interesting, people aren’t going to open your letter. If you have a vague subject line that doesn’t tell your audience anything about the content of the email, they’re not going to bother opening it. When you’re planning your email, you need to pay particular attention to the subject line. Make sure that it’s attention grabbing and intriguing. That would tempt your audience and make them open the email and glance at the content. That’s half the battle won.

Not Personalising

This is one of the most common mistakes that marketers make. They don’t personalize the emails enough. The idea of sending emails to the customers is to connect with them and engage their interest. If your customer opens the emails, they should see content that’s addressed to them and in line with their preferences. For example, if your customer has make purchases from your store before, you can use it as a guideline to understand what kind of products they might be interested in. That way, you can send them information on products that would interest them.

Not Analysing

The key to a successful email campaign is analysis. If you don’t analyze, you won’t know where you need to improve and what your readers prefer. You should keep track of all the click-through rates, email opens, conversions, and other such audience behaviour. That would tell you what you’re doing right or wrong. You should also conduct thorough A/B testing to understand the full impact of your email marketing campaign. That would help you avoid any glaring errors.

If you keep these mistakes in mind, you’ll be able to avoid many problems and ensure that your email marketing campaign is successful. You just need to find the right content and keep an eye on the audience response.