Website addresses carry the brand banner for your business. It’s like your online slogan that reflects what your business is about which makes it crucial for sales and marketing.
Just as your business evolves, having multiple domains is one way of keeping up with the changes in your business.
Here’s how multiple website addresses pivot your business to success…
Multiple domains stimulate growth
There seems to be an advantage of real time sales analysis for online businesses like yours. Surely, you’ve known what product variant is most popular in your inventory or you were able to predict what sort of products will make your business rise to the top.
Take advantage of this knowledge by having a domain that explicitly answers your client needs. For example, if you are selling rag dolls and other child friendly items, your customers should be able to tell what kind of products you offer using the word clues in your domain name. In this case, FluffyRagDolls.net would fit fine.
In case of product addition, adding pictures or updating the articles page of your website is not enough. Having a new domain name for the specific product you intend to introduce can make a difference.
Another way to strategize growth is to localize your domain. You can have a geographic domain name in one of your multiple domains depending on your plan.
You have the ability to sell your products wherever you want. If you want to focus your sales on a particular region, you can simply add a location hint in your domain name. Some online customers prefer to purchase products in their locality, or at least near them. Adding geographic domain names can help you concentrate your sales on a specific place, making business more manageable.
Your brand is just as important as your physical business. It serves as your identity in the market that customers will remember every time they plan to purchase a product.
If your competition creates a website with similar domain name, you wouldn’t be so happy about it. Having multiple domains can keep your online identity afloat by allowing you to market the same line of products while keeping the sales rate the same, if not higher.
Having multiple domains augment your success rate in managing your online business. It can help you keep up with a business’s fast-changing nature, iron out your focus in the industry and locality, and further lift your potential for growth. Give your business an edge through multiple domains.